With mobile phone use continuing to skyrocket, mobile marketing strategies are on the rise. Geofencing is an effective way to leverage the mobile trend to grow your business.
Geofencing allows you to set up a virtual perimeter around your business, a nearby related venue, or even a competitor. When a customer with your app enters the perimeter, a push notification is sent with a message or special promotion from your business. While this strategy may seem invasive, studies show that 70% of mobile users are willing to share their location information as long as they receive something of value in return.
If used correctly, geofencing can revolutionize your small business and offer many perks.
Instead of guessing if or when your customers will receive your messages, you can ensure that your business is in the front of their mind whenever they are in your neighborhood. Geofencing allows you to reach customers when it’s convenient for them to visit your business. Not only can you reach customers more effectively, but you can eliminate ineffective marketing by analyzing customer habits.
Use geofencing to improve customer experience and engage better with customers. Remind customers you are close by and let them know of an open appointment, special promotion or upcoming event when they are near your business or a related venue. It’s important to consider the customer in your strategy. If you constantly overwhelm users when they are in your area, they are likely to opt out of your messages. But, if you offer them value and convenience by sending a mix of well-timed educational information, special promotions, and specific reminders based on their habits, you will build loyalty with your customers.
Utilizing geofencing with a mobile app for your business is an affordable way to target the right people at the right time, when it’s convenient for them. According to a shopper survey by Placecast, 53% of shoppers visited a specific retailer after receiving a location-based notification. Targeted, location-based notifications will drive traffic to your business and help you turn new customers into loyal customers.