With the steady rise in smartphone use, many industries are turning to technology to help engage their customers. Healthcare is no different. Over 80% of patients are using smartphones and, because of this, mobile health apps (mHealth) are gaining popularity. Studies show that 64% of medical professionals are using mHealth on a monthly basis, and 78% of smartphone users are interested in mobile health apps. While interest in mHealth is high, a clear direction for broader healthcare-related apps still has not been defined. There are seemingly limitless options and features that mobile technology can offer, which makes it difficult to […]
6 Ways Mobile Marketing Can Increase Customer Retention
Posted by Shelby in Uncategorized · No Comments
Americans today spend more time on smartphones than on computers, tablets, or even watching TV. Of that time, 86% is spent within mobile apps over web browsing. The good news for you? Mobile users aren’t just interested in social or recreational apps anymore; they want to connect with their local businesses through apps as well. 1. Send out targeted mobile promotions According to Search Engine Land, 85% of people prefer using a native mobile app to a website. We already know your customers are finding you using their smartphones, so what are you doing to interact with them outside […]
The other week I made an appointment with a new hair salon for highlights and a trim. After making my appointment on the phone, I was asked if I wanted a text confirmation of the appointment’s time and date. “Absolutely!” I said. Within 20 seconds of hanging up, I received a text and added it to my calendar. The day before the appointment, I received another text reminding me of the appointment and giving me the opportunity to confirm or reschedule via text. My experience was positive; it was convenient and helpful without being pushy. I was impressed that my […]
The Mobile Craze – Give your customers what they want
Posted by Shelby in Uncategorized · No Comments
The Mobile Craze Nowadays, it seems everyone from grandparents to toddlers is carrying a smartphone or tablet. The world is quickly becoming a mobile one, for both work and play. Office workers seamlessly transition from corporate action items to games of Candy Crush, all on the same device. Business happens in a mobile environment, and that goes for chiropractors too. When it comes to mobile marketing, every small business is struggling to capture customers’ shrinking attention spans. One way to increase customer engagement is through a mobile-friendly website. Most of your customers are interacting with you on their smartphones or […]