Being The Best. Being a business owner, you always want to have a leg up on the competition, so what’s the most important component in achieving this? Patient Experience! The mindset your patient walks away with is the best hand you hold to garner higher margins and increase loyalty. It’s the difference between people raving about your practice, or looking for a new one. Most practice owners think that a “hello” & a smile is all you need to be successful, but that is only part of the overall experience. Thanks to new mobile technology, the personal experience each patient […]
Beacon technology has emerged as a new and exciting digital marketing tool in the last year. Businesses are interested in exploring location-based marketing and customers have been receptive. While this technology is innovative and effective, it has only been an option for big businesses until recently. More affordable options are emerging for small and medium sized businesses interested in utilizing beacons in their digital marketing. But just because beacon technology may be an option for your business now, is it worth it for you? The answer is yes. Here are three important benefits beacon technology offers, which make it a […]
What exactly is Mobilegeddon? Mobilegeddon is the nickname for Google’s latest release, which launched this past April. The new search algorithm has made it nearly mandatory for websites to have a mobile-friendly website if they want to stay ahead in search results. While the release itself didn’t live up to the disaster implied by its nickname, Google’s renewed effort to encourage mobile-friendly sites shined a sharp spotlight on how consumers rely on connected devices. Are you mobile-friendly? Having a mobile-friendly website is half the battle for small business owners looking to grow and maintain a business. But it’s a necessary […]