Beacon technology has emerged as a new and exciting digital marketing tool in the last year. Businesses are interested in exploring location-based marketing and customers have been receptive. While this technology is innovative and effective, it has only been an option for big businesses until recently. More affordable options are emerging for small and medium sized businesses interested in utilizing beacons in their digital marketing.
But just because beacon technology may be an option for your business now, is it worth it for you?
The answer is yes. Here are three important benefits beacon technology offers, which make it a no-brainer for small businesses.
Convenience to Your Customer
Your customers are busy and are looking for anything that provides maximum convenience. The large majority of your customers are already carrying their smartphones with them wherever they go. Beacon technology makes it easy for customers to redeem special offers without asking them to bring in a coupon or flash their loyalty card. Receiving and redeeming special offers becomes an effortless experience, promoting increased spending inside your business.
Connection at Crucial Moments
Emails, mailers, phone calls, and other marketing tools likely reach your customer when they are involved in some other activity. Beacon technology allows you to send targeted messaging and promotions to your customer when they are at your business, ready to engage with your products and services. Sending a special offer to your customer in the store can reach them at a crucial moment, when they are deciding if they should spend money on certain products and services, and convince them to make a purchase.
Cost-Effective, Customizable Marketing
The wireless beacon transmitters are very inexpensive, retailing around $40, and some options for cost-effective software or app services are popping up for small businesses as well. The cost associated with getting set up to use beacon technology is small compared to the potential for revenue it offers. Location-based technology allows businesses to learn more about their customers’ spending habits and send more targeted and customized messages. These messages get pushed directly to their smartphone, so they are guaranteed to see it, unlike a social media post, mailer, or mass email.
Smart, targeted marketing is essential to growing your business, and beacon technology offers an innovative way to connect with customers conveniently and affordably.