Being The Best. Being a business owner, you always want to have a leg up on the competition, so what’s the most important component in achieving this? Patient Experience! The mindset your patient walks away with is the best hand you hold to garner higher margins and increase loyalty. It’s the difference between people raving about your practice, or looking for a new one. Most practice owners think that a “hello” & a smile is all you need to be successful, but that is only part of the overall experience. Thanks to new mobile technology, the personal experience each patient […]
6 Ways Mobile Marketing Can Increase Customer Retention
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Americans today spend more time on smartphones than on computers, tablets, or even watching TV. Of that time, 86% is spent within mobile apps over web browsing. The good news for you? Mobile users aren’t just interested in social or recreational apps anymore; they want to connect with their local businesses through apps as well. 1. Send out targeted mobile promotions According to Search Engine Land, 85% of people prefer using a native mobile app to a website. We already know your customers are finding you using their smartphones, so what are you doing to interact with them outside […]
The other week I made an appointment with a new hair salon for highlights and a trim. After making my appointment on the phone, I was asked if I wanted a text confirmation of the appointment’s time and date. “Absolutely!” I said. Within 20 seconds of hanging up, I received a text and added it to my calendar. The day before the appointment, I received another text reminding me of the appointment and giving me the opportunity to confirm or reschedule via text. My experience was positive; it was convenient and helpful without being pushy. I was impressed that my […]