It’s no secret that, as a small business owner, you are constantly in a David-versus-Goliath-type battle for customers. While big business may offer convenience or more competitive prices, small businesses are known for their personalized service and quality. A recent survey performed by Yodle revealed that the majority of customers prefer small or local businesses. Of the 6,000 adults surveyed, over 90% said that local businesses are better at providing personalized services and treating their customers fairly. Over 80% believe that small businesses deliver more quality work and better customer service. While this survey showed that the large […]
What exactly is Mobilegeddon? Mobilegeddon is the nickname for Google’s latest release, which launched this past April. The new search algorithm has made it nearly mandatory for websites to have a mobile-friendly website if they want to stay ahead in search results. While the release itself didn’t live up to the disaster implied by its nickname, Google’s renewed effort to encourage mobile-friendly sites shined a sharp spotlight on how consumers rely on connected devices. Are you mobile-friendly? Having a mobile-friendly website is half the battle for small business owners looking to grow and maintain a business. But it’s a necessary […]
Healthcare and Apps: What can mHealth do for you and your patients?
Posted by Liz Lawson in Uncategorized · No Comments
With the steady rise in smartphone use, many industries are turning to technology to help engage their customers. Healthcare is no different. Over 80% of patients are using smartphones and, because of this, mobile health apps (mHealth) are gaining popularity. Studies show that 64% of medical professionals are using mHealth on a monthly basis, and 78% of smartphone users are interested in mobile health apps. While interest in mHealth is high, a clear direction for broader healthcare-related apps still has not been defined. There are seemingly limitless options and features that mobile technology can offer, which makes it difficult to […]
The other week I made an appointment with a new hair salon for highlights and a trim. After making my appointment on the phone, I was asked if I wanted a text confirmation of the appointment’s time and date. “Absolutely!” I said. Within 20 seconds of hanging up, I received a text and added it to my calendar. The day before the appointment, I received another text reminding me of the appointment and giving me the opportunity to confirm or reschedule via text. My experience was positive; it was convenient and helpful without being pushy. I was impressed that my […]