What exactly is Mobilegeddon?
Mobilegeddon is the nickname for Google’s latest release, which launched this past April. The new search algorithm has made it nearly mandatory for websites to have a mobile-friendly website if they want to stay ahead in search results. While the release itself didn’t live up to the disaster implied by its nickname, Google’s renewed effort to encourage mobile-friendly sites shined a sharp spotlight on how consumers rely on connected devices.
Are you mobile-friendly?
Having a mobile-friendly website is half the battle for small business owners looking to grow and maintain a business. But it’s a necessary starting point. What does it mean exactly to have a website that’s on good terms with tablets and smartphones?
Think about the last time you visited a favorite blog through a browser on your phone and not an application. If you were met with a bird’s eye view of the homepage, that site was not mobile friendly. And while they aren’t dead yet, Google will begin to “punish” sites that don’t adapt by pushing them down in search rankings over time.
Having a website that’s interface adjusts to match the dimensions of your customer’s device of choice will only get you so far in acquiring new business or retaining old. Remember the key factor in being mobile-friendly…the individual is accessing your site through a browser. That’s one-step removal from a seamless experience with your business. What if you had an application that connected you to your mobile customers and enabled a user experience totally within your control?
What makes mobile attractive to your customers?
Well, for one thing, customers don’t like to wait anymore. If they have a sudden need they want to satisfy their need for a solution immediately. Enter the smartphone or tablet that most adults keep within arm’s reach throughout the day. According to Search Engine Journal, there are 224 million active app users every month. They also found that 85% of mobile users prefer native apps to websites.
Staying relevant in a shifting mobile landscape
As a business owner, you want to ensure your customers are having a great experience from the moment they first interact with your business. Part of that is keeping your website up-to-date so your customers can find you in the first place. The other part of creating that great experience is how you keep those customers coming back.
Native applications are a great way for SMB’s to stay innovative and differentiate themselves from the competition. Make the updates to your website to skirt the worst aftershocks of Mobilegeddon, but instead of living in fear of smartphones and tablets, make mobile a cornerstone of your business.