Apps are now replacing Facebook for that one-on-one and one-to-many connections with your patients. While it is still important to be on Facebook, there is a better, more improved option for upping your connections. If you want to outsmart social media, an app is the way to go.
Facebook in the Past
When social media first became popular for practices it was all about getting “likes” and people would see your posts. You did research on the best days and times to post, and patients could see what you shared. Unfortunately, times have changed and it isn’t just about getting “likes” anymore.
Sure, having thousands of likes on your practice page is exciting (it always will be), but what percentage of those “likes” see your posts? You might have noticed a decline in likes or views on your posts, and that is largely in part to the changes Facebook has made because it wants you to purchase ads.
The Problem with Facebook
Facebook now has a problem—there’s a lack of views on posts. With recent changes, the value of “like” has diminished because Facebook now wants you to purchase ads. Through Facebook’s Ad Manager tool, you can create an audience based on very specific criteria. This is used for “Life Events” and allows people to let their friends know about various updates in their lives—this will cost you money each day.
Remarketing is also needed for Facebook to work for your practice. This means targeting people who have already shown interest in your practice and services. By using the remarketing ads on social media, you can display your services to that specific user and encourage them to come back to your website to schedule an appointment. But again, this means spending more money on that ad budget.
Replace with an App
Instead of forking over money on Facebook targeted ads, remarketing or native content promotion, you can directly connect with your patients in another way. Apps can replace that missing connection with a 100% connection rate. You no longer need to brainstorm what ads work best, how much to spend, who to target or when to post.
The availability of an app helps to take the guesswork out of how to connect with your patients. By implementing our app with your practice, you can reach your patients all the time. Whether they are in your office, near your office or just at home, the app helps you reach them at any point of the day with the information you need.
Download and Go
Just as you once encouraged your patients to “like” your practice on Facebook, invite them to download the app. Like the process of Facebook likes, you might start with 20 in the first month, then 25 in the next month, and so on. Eventually, about 12 to 18 months later, you might have 400-500 followers, but now you can have 400-500 download the app!
Once a large amount of your patients has downloaded the app, you can send posts, or notifications as they’re called, and you will get a 100% connection rate. Whether you send open appointment alerts, a welcome message when they walk in, an exit request for more reviews, and educational information to keep them in the loop.
Apps are the new way for you to connect with your patients. Get started now, so that in 12 months you can have a captive audience.