An Overview of SEO in the Healthcare Space Let’s review search engine optimization (SEO) in the healthcare industry—it’s that important! But before we begin, let me share my personal experience with you. I have worked with over 30,000 practices and managed SEO for thousands of those practices. Why do you think so many practices didn’t choose to add SEO to their online marketing strategy? It is often because they don’t understand it or know why they need it. SEO is different in healthcare, and I want to help you understand it. SEO is Different in Healthcare This is an […]
Apps are now replacing Facebook for that one-on-one and one-to-many connections with your patients. While it is still important to be on Facebook, there is a better, more improved option for upping your connections. If you want to outsmart social media, an app is the way to go. Facebook in the Past When social media first became popular for practices it was all about getting “likes” and people would see your posts. You did research on the best days and times to post, and patients could see what you shared. Unfortunately, times have changed and it isn’t just about getting […]
What’s the word around town? If your patients aren’t talking about your practice, you might be doing something wrong. Reviews on your website might be nice, but they won’t reach potential patients. Together we can get your information updated on third party review sites, so that your patients will know where to share their thoughts. And, if you already have listings on third party sites, there’s even more you can do to improve your reach. Why Your Office Needs Reviews Reviews are imperative to the web right now, and essential for establishing your practice online. Just take a look at […]
Being The Best. Being a business owner, you always want to have a leg up on the competition, so what’s the most important component in achieving this? Patient Experience! The mindset your patient walks away with is the best hand you hold to garner higher margins and increase loyalty. It’s the difference between people raving about your practice, or looking for a new one. Most practice owners think that a “hello” & a smile is all you need to be successful, but that is only part of the overall experience. Thanks to new mobile technology, the personal experience each patient […]
What exactly is Mobilegeddon? Mobilegeddon is the nickname for Google’s latest release, which launched this past April. The new search algorithm has made it nearly mandatory for websites to have a mobile-friendly website if they want to stay ahead in search results. While the release itself didn’t live up to the disaster implied by its nickname, Google’s renewed effort to encourage mobile-friendly sites shined a sharp spotlight on how consumers rely on connected devices. Are you mobile-friendly? Having a mobile-friendly website is half the battle for small business owners looking to grow and maintain a business. But it’s a necessary […]
Americans today spend more time on smartphones than on computers, tablets, or even watching TV. Of that time, 86% is spent within mobile apps over web browsing. The good news for you? Mobile users aren’t just interested in social or recreational apps anymore; they want to connect with their local businesses through apps as well. 1. Send out targeted mobile promotions According to Search Engine Land, 85% of people prefer using a native mobile app to a website. We already know your customers are finding you using their smartphones, so what are you doing to interact with them outside […]
The other week I made an appointment with a new hair salon for highlights and a trim. After making my appointment on the phone, I was asked if I wanted a text confirmation of the appointment’s time and date. “Absolutely!” I said. Within 20 seconds of hanging up, I received a text and added it to my calendar. The day before the appointment, I received another text reminding me of the appointment and giving me the opportunity to confirm or reschedule via text. My experience was positive; it was convenient and helpful without being pushy. I was impressed that my […]
The Mobile Craze Nowadays, it seems everyone from grandparents to toddlers is carrying a smartphone or tablet. The world is quickly becoming a mobile one, for both work and play. Office workers seamlessly transition from corporate action items to games of Candy Crush, all on the same device. Business happens in a mobile environment, and that goes for chiropractors too. When it comes to mobile marketing, every small business is struggling to capture customers’ shrinking attention spans. One way to increase customer engagement is through a mobile-friendly website. Most of your customers are interacting with you on their smartphones or […]
Sharing this great article by Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher from Dynamic Chiropractic http://www.dynamicchiropractic.com/mpacms/dc/article.php?id=57446 Have you heard about how “beacons” are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app. Beacons reach consumers in specific locations through their smartphones.1 Beacons already are being used by a number of retailers (e.g., Target, Macy’s, Walmart, GameStop), as well as supermarkets and hundreds of shopping malls. Soon, they also will be in many museums, airports, stadiums and restaurants.2 Suffice it to say beacons are poised […]