Much has been said about millennials regarding their attitudes, habits, work ethic, political views, and more. You likely understand that millennials are fluent in various forms of technology, fully engaged with social media, well educated and generally impatient. What you may not understand is that the coming of age of the millennial generation is very important to your medical practice. It is estimated that there are 80 million people in the millennial generation. They are the largest, strongest market segment in America. This massive group of consumers, now in adulthood, has the tendency to view healthcare as any other product […]
5 Tips for a Successful Digital Marketing Strategy in 2016
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The start of a new year is the time for reflecting and setting new goals, both personally and for your small business. But, come February, many resolutions will fall by the wayside and old patterns will settle back in. Don’t let that happen to your resolution to up your digital marketing game this year. Here are five tips for maintaining a successful digital marketing strategy in 2016. Start with Quality Web and Mobile Sites It is essential to have both quality web and mobile sites in 2016. It’s not enough to have a nice website anymore when 51% of […]
With mobile phone use continuing to skyrocket, mobile marketing strategies are on the rise. Geofencing is an effective way to leverage the mobile trend to grow your business. Geofencing allows you to set up a virtual perimeter around your business, a nearby related venue, or even a competitor. When a customer with your app enters the perimeter, a push notification is sent with a message or special promotion from your business. While this strategy may seem invasive, studies show that 70% of mobile users are willing to share their location information as long as they receive something of value […]
Big Tech for Small Business: How Sophisticated, Affordable Tech Can Help Your Business Grow
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It’s no secret that, as a small business owner, you are constantly in a David-versus-Goliath-type battle for customers. While big business may offer convenience or more competitive prices, small businesses are known for their personalized service and quality. A recent survey performed by Yodle revealed that the majority of customers prefer small or local businesses. Of the 6,000 adults surveyed, over 90% said that local businesses are better at providing personalized services and treating their customers fairly. Over 80% believe that small businesses deliver more quality work and better customer service. While this survey showed that the large […]
Beacon technology has emerged as a new and exciting digital marketing tool in the last year. Businesses are interested in exploring location-based marketing and customers have been receptive. While this technology is innovative and effective, it has only been an option for big businesses until recently. More affordable options are emerging for small and medium sized businesses interested in utilizing beacons in their digital marketing. But just because beacon technology may be an option for your business now, is it worth it for you? The answer is yes. Here are three important benefits beacon technology offers, which make it a […]
Healthcare and Apps: What can mHealth do for you and your patients?
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With the steady rise in smartphone use, many industries are turning to technology to help engage their customers. Healthcare is no different. Over 80% of patients are using smartphones and, because of this, mobile health apps (mHealth) are gaining popularity. Studies show that 64% of medical professionals are using mHealth on a monthly basis, and 78% of smartphone users are interested in mobile health apps. While interest in mHealth is high, a clear direction for broader healthcare-related apps still has not been defined. There are seemingly limitless options and features that mobile technology can offer, which makes it difficult to […]
Utilizing Technology As small business owners begin to invest more of their time and money into customer retention, the question becomes, what programs or tools are needed to properly engage and retain customers? While many small business owners are making the effort to keep their customers coming back, they lack the information to create loyal customers. Less than half of small businesses offer some type of loyalty program or service to track and reward repeat customers. Of those businesses, only 46% have their program in digital form, such as an email list. While email lists are a good start, recent […]
Offer Added Value In recent years, small businesses have shifted their focus to customer retention to grow their business, with good reason. Studies show that an increase in customer retention as small as 5% can increase profits by 25% or more. In our last post, we provided tips on how to effectively connect and engage your customers. Once you’ve opened that line of communication with customers, you need to provide added value to keep them coming back. Repeat customers who are happy with your services are more likely to refer others to your business through word-of-mouth, social media, and online […]
Did you know it costs five-to-ten times more to acquire new customers than to retain existing ones? As small business owners continue to seek new ways to grow their businesses, it has become clear that more growth potential lies in a business’ existing customer base rather than new customers. In this series, we will cover three key elements to unlocking the potential of your customer base, connecting with customers, adding value, and utilizing technology. Connecting with Existing Customers Recent studies show that acquiring new customers can cost up to ten times more than retaining an existing one. Small businesses may […]
3 Reasons Your Small Business Needs a Mobile App
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When it comes to increasing customer retention, the service and communication you provide to customers outside of your business is just as crucial as the service you provide to them in the while they’re there. Increased smartphone use has made communication with customers easier in the last several years, but it may not be enough to offer only a mobile-friendly website anymore. Here are three reasons why your small business needs a mobile app. Meet customers (and potential customers) where they are Americans today spend more time on their smartphones than they do on their computers, tablets, or even watching TV. Of that time, […]