Americans today spend more time on smartphones than on computers, tablets, or even watching TV. Of that time, 86% is spent within mobile apps over web browsing. The good news for you? Mobile users aren’t just interested in social or recreational apps anymore; they want to connect with their local businesses through apps as well.
1. Send out targeted mobile promotions
According to Search Engine Land, 85% of people prefer using a native mobile app to a website. We already know your customers are finding you using their smartphones, so what are you doing to interact with them outside the search engine? Cut through the noise of facebook, Twitter and your clients’ inboxes by pushing notifications directly to a mobile application that enables you to have 1:1 communication with your customers. When they open your application, you know they are looking to hear from you.
2. Promote new products and services
Whether business you’re in you know innovation is key, so you are most likely considering adding new products and services to your business on a regular basis. Now you just need to get the word out to you customers. Instead of relying on e-blasts that would likely go unread, you can use mobile applications to deliver the news where your customers want to read it: on their smartphone.
3. Alert existing customers to appointment openings
If you’re business is based on appointments, than soft-spots in your schedule can be a nightmare. A lot of the time you end up robbing Peter to pay Paul by moving already-scheduled customers ahead on the calendar. Instead of solving today’s problem at the expense of tomorrow, businesses are using mobile apps to send geo-targeted alerts to existing, nearby customers. Plus, more than 80% of mobile conversions occur within a five hour time-frame, greatly increasing the likelihood of you solving issues with immediate soft-spots.
4. Greeting Messages
A receptionist’s or greeter’s smile goes a long way, but your customer’s arrival time is an open opportunity for you to engage them as soon as they walk in the door. Tailored greetings and educational information are just two of the ways businesses are using mobile applications to enhance the customer experience.
5. Checkup Reminders
Remember those soft-spots? Well, the only thing worse than four hours of empty appointment slots is four hours of no-shows. With physical mail going the way of the rotary phone, you can’t rely on direct mail reminders to keep your customers coming back. Instead, reach clients where they spend almost three hours every day: their mobile phone. Now, if they want to toss your reminder in the recycling, they’ll have to chuck their phone too.
6. Customer Surveys
If you called up a customer right now and asked him how his last visit to your business had been (assuming nothing had gone catastrophically wrong), he’d most likely answer with, “Fine” or “Good.” Okay, great! He had no searing complaints he’d been waiting to get off his chest. But he also didn’t provide you with any feedback you could use to improve your business. Hit them with a survey as soon as customers leave your business to ensure accurate and relevant feedback for your business.