With mobile phone use continuing to skyrocket, mobile marketing strategies are on the rise. Geofencing is an effective way to leverage the mobile trend to grow your business. Geofencing allows you to set up a virtual perimeter around your business, a nearby related venue, or even a competitor. When a customer with your app enters the perimeter, a push notification is sent with a message or special promotion from your business. While this strategy may seem invasive, studies show that 70% of mobile users are willing to share their location information as long as they receive something of value […]
Big Tech for Small Business: How Sophisticated, Affordable Tech Can Help Your Business Grow
Posted by Liz Lawson in Uncategorized · No Comments
It’s no secret that, as a small business owner, you are constantly in a David-versus-Goliath-type battle for customers. While big business may offer convenience or more competitive prices, small businesses are known for their personalized service and quality. A recent survey performed by Yodle revealed that the majority of customers prefer small or local businesses. Of the 6,000 adults surveyed, over 90% said that local businesses are better at providing personalized services and treating their customers fairly. Over 80% believe that small businesses deliver more quality work and better customer service. While this survey showed that the large […]